No, this is not a blog about how to tango but a simple formula that's applicable to just about any businesses. But lets narrow it down to my approach in design ...

There are three factors in my approach to developing design solutions and your choice of any two is important to me:
  • Quality (How Good?)
  • Cost (How Cheap?)
  • Time (How Fast?)
Picture
I can deliver quality design solutions with sufficient time while keeping cost low. (Good + Cheap = Not Fast)

I can deliver quality design solutions with substantially high cost within a very short time frame. (Good + Fast = Not Cheap)

I can deliver low cost design solutions within a very short time frame at the expense of quality. (Cheap + Fast = Not Good)

There is no excuse for poor design and the quality of the design solution is dependent on my understanding of your business, your objectives and your target audience. That's where I spend most of the time, way before I start any work on the computer.

So, the next time I asked, "Good. Fast. Cheap. Pick any two.", you will know what I mean.

 


Comments


Comments are closed.
    Bookmark and Share

    D'Log

    D'Log or Design Dialogue is simply a collection of current affairs I follow and / or observations I make about things that interest me (mostly matters related to graphic design, user experience, etc.).

    All blogs are now at Blogspot.

    I am a self-taught graphic designer and have always enjoyed learning by doing.

    Below is a list of books I have read throughout my career, many of which have inspired most of my design solutions and thoughts on visual communication.

    References

    • Business Relationships That Last by Ed Wallace
    • Conversational Capital by Bertrand Cesvet
    • The Graphic Designer's Guide to Effective Visual Communication by Carolyn Knight and Jessica Glaser
    • Logo Trends | Logo Lounge by Bill Gardner
    • The New Advertising Strategy by John Caples
    • Editorial Design by Yolanda Zappaterra
    • Graphic design as a second language by Bob Gill
    • PDW, Publication Design Workbook by Timothy Samara
    • Typography Workbook: A Real-world Guide to Using Type in Graphic Design by Timothy Samara
    • Typography Workbook: A Real-world Guide to Using Type in Graphic Design by Timothy Samara

    RSS Feed