Home Creations was awarded the 2011 ENERGY STAR® Partner of
the Year by the US Environmental Protection Agency (EPA) for their
continued commitment to building 100% ENERGY STAR® qualified homes for
home buyers throughout the Oklahoma City Metro, Tulsa Metro and Lawton. An awareness campaign was developed and executed as follows:
Press Release & Web | Client announced the award via press releases and emails, while driving traffic to the website with basic information about the award. TV commercials produced earlier were also seen online.
Social Media | Posts and Tweets were sent out before and during the week of the press release to inform fans and followers within the company's social network.
Outdoor Media | Billboard and banners were produced and installed. The client also promoted the win via their running board on the side of their office building facing a busy Interstate.
